What You Should Know About Mass Communication
Mass communication is a study of how individuals, groups of people, and institutions communicate information, ideas, believes, and opinions through a medium to a wide audience at the same time. To put it short, it is the imparting or exchanging of information on a large scale to a wide range of people.
Although there has been traditional ways of communicating in years gone bye, however, with new technology and discovery, mass communication has come to cover a wider audience and has covered areas which includes (but not limited to) advertisements, mass media (radio and television) and public relations.
A person in the mass communication sector may specialise in the following:
- Print (newspaper, magazines)
- Electronic (radio, television, online radio)
- Social media platforms
- Photojournalism
- Firm and documentary
- Pubic relations
- Advertising
- Marketing and research.
Where they work
- Media house (newspaper, radio, television stations)
- Advertising agencies
- Public relation firms
- Government agencies
- Multinational companies
- Small businesses owners
- Research firm
Skills needed to thrive:
1. You must be an avid reader
2. Be open to knowledge
3. Ability to manage information
4. Ability to write
5. Time management
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