What You Should Know About Mass Communication

Image result for nigerian mass communication students
Nigerian Mass Communication students in one of the universities.

Mass communication is a study of how individuals, groups of people,  and institutions communicate information, ideas, believes, and opinions through a medium to a wide audience at the same time. To put it short, it is the imparting or exchanging of information on a large scale to a wide range of people.

Although there has been traditional ways of communicating in years gone bye, however, with new technology and discovery, mass communication has come to cover a wider audience and has covered areas which includes (but not limited to) advertisements, mass media (radio and television) and public relations.
A person in the mass communication sector may specialise in the following:

  1. Print (newspaper, magazines)
  2. Electronic (radio, television, online radio)
  3. Social media platforms
  4. Photojournalism
  5. Firm and documentary
  6. Pubic relations
  7. Advertising
  8. Marketing and research.

Where they work

  1. Media house (newspaper, radio, television stations)
  2. Advertising agencies
  3. Public relation firms
  4. Government agencies
  5. Multinational companies
  6. Small businesses owners
  7. Research firm

Skills needed to thrive:
1. You must be an avid reader
2. Be open to knowledge
3. Ability to manage information
4. Ability to write
5. Time management

TARKAA, Moses Kator

Writer and Student of Law, Benue State University.

6 thoughts on “What You Should Know About Mass Communication

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