Craft Silicon and Safaricom-backed Little, a Kenyan taxi hailing firm is set to launch in Nigeria in the first quarter of 2017 as it pursues its pan-African expansion dream.
According to Kamal Budhabhatti, CEO, Craft Silicon, speaking at a Fireside Chat at CIO 100 on Thursday evening, “We are now only operating in Kenya but we are launching in Uganda soon. Safaricom is a good partner but they may not be in every market but we have to figure out how to grow the business to other markets. Craft Silicon operates in 45 countries globally and we are going to launch in all these countries even if Safaricom is not there. We are launching in Nigeria in the first quarter of 2017.”
Kamal added that Little now has 1500 drivers in Kenya and does between 4000 and 5000 trips a day. On launch, Little said it aimed to hit one million rides in six months and the firm says it’s on its way there. Little aims to take on Uber on innovativeness and not pricing as the firm has so much money unlike Little.
Kamal says he intends to give offline users a smartphone experience by allowing them to order taxis from wherever they are. Other means Little is making itself different from Uber is by making the drivers mobile. M-PESA agents to earn money by offering M-Pesa agency services to their passengers. Little also offers its drivers free data and phones and favorable rates to help them take home more earning.
Little Cab also introduced a lady friendly category, Lady Bug, with professional lady drivers to ensure women’s safety on the road. Lady Bug service is open for requests to all customers from 6:00 am until 6:00pm, after which only ladies will be allowed to make a request. Other categories include; Comfort and Basic, which vary in pricing.
The app also features a corporate option though which businesses can offer Little Cab as a convenient corporate taxi option for their employees. A corporate dashboard will enable businesses track and manage employee rides down to department level, while users can easily switch between personal and corporate rides on the app.
Little Cab is currently available on Android and Windows phones and will soon be available to iOS phone users. Those without smartphones will be able to access the service via USSD in coming weeks.
Other features of the App include: Real-Time Driver information, Live GPS enabled maps and ability for riders to give feedback.