The usual stories why companies do not want to establish in Nigeria are the lack of power and its attendant high cost of production.
Another is political instability which does not give the economy a stabilized focus.
But in recent times, the issue of recession and lack of forex have joined.
While companies which operated here are closing shops, there are still some visionary ones that have found a way to pull through.
One of them is Partner Mobile, one of Nigeria’s fastest growing mobile phone brands, which has concluded plans to have its feature phones produced in Nigeria before the first quarter of 2018.
Not only has the company launched PS 3 into the market to celebrate its one year in the Nigerian mobile market, PS 3 is consolidating innovative ingenuity of the brand following the success of PS1, PS2 and PS Power.
Partner PS3 is an android OS 7.1 phone that comes with a whooping deca-core 2.6GHz processor, 5.5inch FHD IPS LCD, dual 13MP back camera and an 8MP front camera.
It has a 3350mAh battery and packed with 4GB RAM and 64GB. Describing the company’s performance in the past 12 months, Simon Klepper, Chief Operating Officer, Partner Mobile, said: “The brand has been successful despite the challenging Nigerian economy, the decreasing value of the Naira and political change.
“The success of the brand is hinged on true commitment and perseverance.
“Partner Mobile, in the coming years, will penetrate the Nigerian market and establish itself as a reputable company in the country.”
Also commenting on Partner Mobile’s penetration into the Nigerian market, Ifeoluwa Akerele-Molokwu, Marketing Manager, Partner Mobile, said: “The brand has been marketed to a large extent.
“Partner Mobile devices have been made to fit into every social and economic class.
“We have our gadgets currently in major stores across the country and we are still working towards reaching more customers by partnering with other dealers.”
While speaking on the quantity of devices already released into the Nigerian market, Klepper said: “We released three android phones at the launch last year and quickly followed them up with a straight forward feature phone.
“The PF1 proved so popular that over the last three months we have released similar models of increasing specifications, the PF2, PF3, PF4 and a heavy duty PF-P1 with the capability of a power bank.
“Our mid-range Elite series E15 has just been replaced with the E16 and in the Prestige series, the PS1 has been joined by the PS-Power and PS2.
“Over the next couple of months we will have the PS1 + and PS1 Pro to complete the series.”