Marketers are leaving no stone unturned to find out new and innovative ways to promote their products and create a brand perception in the minds of their consumers.
In a recent bid to bring what we call ‘an out of the world experience’ the popular fast food chain KFC is planning to send a chicken sandwich into space with the help of a high-altitude balloon.
KFC is partnering with World View, a company that makes stratollites or high-altitude balloons on the project. According to KFC, its Zinger chicken sandwich is scheduled to take flight on or after June 21. The launch of the KFC Zinger will be broadcasted online.
A promotional website has been created that gave information that the Zinger 1 Space Mission will take the chicken sandwich to new heights, specifically 80,000 feet straight up into space. Rob Lowe has been roped in to play KFC founder Colonel Sanders and launch the chicken sandwich into space.
KFC released a video of Rob Lowe dressed as Colonel Sanders and wrote in the description, “When your spicy, crispy chicken sandwich is already world famous, there’s only one place left to go. And that’s space. That’s right, KFC’s new Zinger chicken sandwich is going to space. Sorry to ruin the surprise for you, but some people only read the descriptions on these things, and we just wanted to be clear about this.”
Will the Zinger be able to survive the harsh elements of space? Only time and this giant hypobaric chamber will tell. Also, yes, it will. pic.twitter.com/b82HNmPjNM
— KFC (@kfc) June 13, 2017
They also took to their Twitter account and shared the news, “Here is your first official look at the Zinger’s space vessel. Yes, we are actually building this. #SpaceSandwich.”
— KFC (@kfc) June 9, 2017
Kentucky Fried Chicken, more commonly known by its initials KFC, is an American fast food restaurant chain that specializes in fried chicken. Headquartered in Louisville, Kentucky, it is the world’s second-largest after McDonalds.
KFC was founded by Colonel Harland Sanders, an entrepreneur who began selling fried chicken from his roadside restaurant in Corbin, Kentucky during the Great Depression.
Sanders identified the potential of the restaurant franchising concept, and the first “Kentucky Fried Chicken” franchise opened in Utah in 1952. KFC popularized chicken in the fast food industry, diversifying the market by challenging the established dominance of the hamburger. By branding himself as “Colonel Sanders”, Harland became a prominent figure of American cultural history, and his image remains widely used in KFC advertising.
Sanders achieved this dream of his at the age of sixty, after so many failed attempts to make it in life. Time shouldn’t limit you from achieving your dreams.
Who said your dreams can’t come true?